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栋栖设计+WED中熙设计--深圳万科启城家园售楼处600㎡
中熙设计  / 发表于 2021-7-19 11:11:53 |商业公装+建筑  / 地产售楼空间

以下作品图文由WED中熙设计供稿并授权发布!


Futurism·Accompanied by technology and ecology, live with nature and humanity




1. 灵感---深圳次时代

1. Inspiration -- Shenzhen Generation Next

“在二十世纪初,两项伟大的新发明出现在我们眼前:飞机和田园城市。这两项发明都预示着一个新时代的到来:第一项发明赋予人类翅膀,第二项发明承诺当人降落到地面时会有一个更好的住所。”

--Lewis Mumford


"At the beginning of the twentieth century, two great new inventions appeared before our eyes: the airplane and the garden city. Both of these inventions herald a new age: the first gave man wings, and the second promised a better dwelling place when he touched the earth."
--Lewis Mumford

次时代理解为下一代,另一种含义则与人工智能相关,深圳更是人工智能最具代表性城市,深圳次时代,是最接近对未来想象的地方之一。

Generation Next is the next generation, and another meaning is related to artificial intelligence. Shenzhen is the most representative city of artificial intelligence. And Shenzhen Generation Next is one of the places closest to the imagination of the future.

项目位于深圳龙华观澜,界于城市繁华与绿色生态环境之间,打造以全时餐饮为主题、社交化节点场景以及未来社区“外部盒子”为价值主张的生活方式展示区,为满足年轻家庭、以追求效率和健康的年轻人的多样化需求居住群体,希望能够借助未来生活的概念与经久的材料,为项目赋予一种超前的特质,让客户感受精致、都市、高品质的生活街区及未来美好生活场景。

This project is located in Shenzhen Longhua Guanlan, the boundary between the city and the green ecological environment, building with full-time food as the theme, social scene node and future community lifestyle "outside the box" as the value proposition of the exhibit, to meet the young family, in pursuit of efficiency and health of young people live to fulfill the diversified demands of groups, It is hoped that the concept of future life and durable materials can be used to endow the project with a forward-looking quality, so that customers can feel the exquisite, urban, high-quality living blocks and future beautiful life scenes.

未来是科技化与信息化的时代,未来的科技需要被赋予新的内容和含义,科技愈加智能,愈加趋向人性化,也就愈加关注对人的关怀。因此在这个项目中,设计师深度思考了基于深圳大环境下地产的本质,裹挟在科技智慧和城市发展与生态平衡中的生活应该是怎样的?

The future is the era of science and technology and information, the future of science and technology needs to be given new content and meaning, science and technology more intelligent, more tend to humanization, also more attention to the concern for people. Therefore, in this project, the designer has deeply thought about the nature of real estate in the context of Shenzhen, and what life should be like in the context of technological wisdom, urban development and ecological balance.

▲ 设计概念 Design concept



这个项目不应该是隐藏在本质下的噱头外壳,而是以人为出发点,以关注人的情感需求为发散,赋予空间以温度、以情感、以生命力,在科技智慧、人文情感、自然生态三力平衡下共同融合具备人居美学的“生态家园”。

This project should not be a gimmick shell hidden in the essence, but starting from people, focusing on the emotional needs of people as divergent, endow the space with temperature, emotion, vitality, under the balance of scientific and technological wisdom, human emotion, natural ecology, and jointly integrate the "ecological home" with human settlement aesthetics.

基于城市属性与环境属性设计师构思了“未来牧场”概念,概念中目之所及处机器人在挤最新鲜的牛奶,飞船悬浮于山头上空看管着绵羊群,田野间的机器人正井井有条地操作着机器播种施肥......人诗意地栖居,让生活通向远方,让自然与时光一起飞速滑行,带起优雅的弧线,有着一种难得的栖居魅力。

Based on urban attributes and environmental attributes designers conceived the concept of "future pasture", the concept of the robot in the sight of the most fresh milk, the spaceship suspended over the mountain to watch over the sheep, the robot in the field is in order to operate the machine sowing fertilization...... People poetically living, let nature and time together fast glide, with an elegant arc, has a rare charm of living.

▲ 设计师手绘“未来牧场”主题设计插画

The designer hand-painted "Future Ranch" theme design illustration


在“未来牧场”的概念思考中,我们营造现代人生活的一个全新面貌,探讨科技和生态将被纳入生活的涵义,这其中包含着对科技智慧的探索与融合,以及对自然生态的敬畏。

In the concept of "Future Ranch", we create a new look of modern people's life, and discuss the meaning that science and technology and ecology will be included in life, which includes the exploration and integration of scientific and technological wisdom, as well as the reverence for natural ecology.

2. 探索·空间新趋势

2.Explorartion·New trends in space


在第四消费时代,人们普遍重视“共享”,从崇尚时尚、奢侈品,经历注重质量和舒适度,进而过渡到回归内心的满足感。

--三浦展《第四消费时代》

In the fourth consumption era, people generally attach importance to "sharing", from advocating fashion and luxury goods, to paying attention to quality and comfort, and then to returning to the satisfaction of the heart.
-- "The Fourth Consumption Era" by Miura Atsushi


设计师看到空间正在被赋予社交属性,强调沉浸式场景的社交体验空间的趋势,这是一个全新的以人的体验为中心的思考角度。在对人与空间情感连接的思考中,受到社交体验空间的启发,在建筑空间中采用一种开放性氛围,模糊功能区的边界。

Designers see that spaces are being given social attributes, emphasizing the trend of social experience spaces with immersive scenes, which is a new perspective of thinking centered on human experience. In thinking about the emotional connection between people and space, inspired by the social experience space, an open atmosphere is used in the architectural space to blur the boundary of the functional area.


摒弃传统售楼处的强商业营销性和一味的恢弘气派,引入商业空间设计理念,打破建筑室内边界,通过构建主题功能区实现商业空间和销售空间的融合,呈现未来生活理念空间。以呼应设计概念的故事感插画艺术打破咖啡吧台规整的秩序感,在醇厚的咖啡香味夹着丝丝蛋糕甜味的萦绕下,想象未来生活家的轮廓。

Abandon the strong commercial marketing and blindly grand style of the traditional sales office, the introduction of commercial space design concept, break the interior boundary of the building, through the construction of the theme functional area to achieve the integration of commercial space and sales space, to present the future life concept space. Illustration art with a sense of story echoing the design concept breaks the regular sense of order of the coffee bar, and imagines the outline of the future home under the swirling aroma of mellow coffee and the sweet taste of the cake.


“增加空间的价值,关注人的生活方式和状态,健康生活的品质和品位,发散对生活的想象,也可以扩展社交,恰好适合有共同兴趣爱好的圈层好友展开一场缤纷花语艺术交流、缠绵鸡尾酒交流舞会、时尚沙龙,亦或是开怀畅饮也是可以。”设计师说。

"Increased value of the space, pay attention to people's way of life and status, health and life quality and taste, divergence of imagination to the life, also can be extended social, just for have a common interest friends started a colorful says the spheres of art communication, touching the cocktail party, fashion salon, or drink can be." "Said the designer.

随着曲线勾勒指引形成功能独立又相互关联的情感社交圈,围绕洽谈区展开设置怡情高吧区、解慵咖啡园、灵感集散地、未来试验田、微醺欢乐场、味蕾研究所、艺术品风潮、星光游乐园以及梦享展示间,让商业性隐秘在社交活动中,想为每一位进入这里的宾客呈现这种闲适自怡的生活方式和生活状态。

As the curve outline guidelines form independent and interrelated function emotion, the social surrounding area expand to high-table bar, cafe, lounge, sand table, bar, art shop ,food/drink, kids zone and showflat, making commercial secret in various social activities and presenting this kind of leisurely and comfortable life style and life state for every guest who enters here.


当把更多的注意力转移到关注人们的精神需求时,空间被赋予社交属性和文化属性,更好地表达未来生活态度。

When more attention is paid to people's spiritual needs, the space is endowed with social and cultural attributes to better express the attitude towards future life.

3. 回归·唤醒原本的美

3.Return· Awaken the original beauty


“我们相信,生活的未来是“反向城市化”,我们热衷于开拓、创造和不断创新,使人们的生活方式发生积极的变化”

--George E Ramapuram


"We believe that the future of life is' reverse urbanisation '. We are passionate about pioneering, creating and constantly innovating to make positive changes in people's lifestyle."

--George E Ramapuram



2020年初始至今,社会正在经历也在见证各种激进而令人难以置信的变化,生物危机、经济跌宕、社会混乱、自然灾害和我们生活方式的全新模式。科技的重要性不言而喻,而消耗在数字科技中的城市生活,让人感官变得迟钝。人们在不断自省和理性回归,基于人类对自然的天然亲近性,人们正积极的探索一种“新生态文明”。

Since the beginning of 2020, society has been experiencing and witnessing radical and incredible changes, including biological crises, economic upheavals, social disruption, natural disasters, and new patterns of our way of life. The importance of technology is self-evident, and urban life consumed by digital technology dulls the senses. People are constantly introspection and rational return. Based on human's natural closeness to nature, people are actively exploring a "new ecological civilization".

追求简洁,回到本质。这是从柏拉图以来一直贯穿的经典美学理念,也是新生态文明的核心动力。颗粒感哑光的大地色系墙面与落地玻璃定调整体氛围,以黑色线条勾勒点缀,线条的流动性优化了空间层次感,把空间描绘成一个简洁坦率的状态,弱化环境对人们感官的刺激性。

Go for simplicity and return to essence. This has been the classical aesthetic concept since Plato, and it is also the core driving force of the new ecological civilization. Granular matte earth color wall and floor-to-ceiling glass set the tone of the overall atmosphere, with black lines outline the embellishing, the flow of the lines optimize the sense of spatial levels, describe the space as a simple and frank state, weaken the environment on people's senses.


空间元素选择粗粝肌理墙面、苔藓、绿草等生态元素,以及金属、钢材、镭射效果材质等表现未来元素,放置多个绿植装置,色彩鲜明,寓意鲜活,再度回应对“未来牧场”的遐想,对空间与生态景观融合的迫切的情感需求的极致体现。在每个小“绿洲”背后是我们对未来篇章讲述的开场,隐藏着我们对未来生活的期盼。

Space element selection rougher texture, moss, metope, green grass and other ecological elements, and metal, steel, laser effect future element material, such as performance, several green plant, color is bright, the moral fresh, response to the "future pasture" again, the space and the perfection of the emotional needs of the integration of ecological landscape urgently. Behind each small "oasis" is the beginning of our narrations of the future chapters, hiding our expectations for the future life.


现代社会人们高品质的生活方式与生活状态来源于能够给人以精神慰藉和精神享受的内在和外在空间环境。享受高科技的高效便捷,模糊建筑与自然的边界并密切融合是当下居住环境的发展趋势。科技生态壁垒被打破,空间与环境融合,自然与人和谐共生,将优美的自然景观与精致的生活氛围融于一体,紧跟时代潮流为空间赋能全新属性,更好营造城市中的理想人居美学。

In modern society, people's high quality life style and life state come from the inner and outer space environment that can give people spiritual comfort and spiritual enjoyment. It is the development trend of the current living environment to enjoy the high efficiency and convenience of high-tech, and to blur the boundary between architecture and nature and integrate it closely. The ecological barrier of science and technology is broken, space and environment are integrated, nature and human harmoniously coexist, the beautiful natural landscape and exquisite living atmosphere are integrated, and the space is endowed with new attributes to follow the trend, so as to better create the ideal residential aesthetics in the city.


附. 多姿多“材”的Fashion Icon

Attached. Variable "Fashion Icon"


当单品进入多“材”的异次元空间,质感、纹理与色彩的奇妙碰撞,

迅速成为吸睛的fashion icon。

When a single product enters the multidimensional space of "materials", the wonderful collision of texture, texture and color happens.
It quickly became a fashion icon that attracts attention.

建筑与环境是相互延伸,相互渗透或相互补充的整体,我们采用设计手法来打破建筑的束缚,例如空间的渗透,庭院的植入,结构和材料的选用,甚至一些细节的处理,去创造一些既实用又贴近自然的空间,对待现代与传统这两个对立的生活方式的态度,营造更具未来感的空间。

Buildings and the environment are mutually, penetrate or whole complement each other, we use the design methods to break the bondage of buildings, such as infiltration of the space, the courtyard of the implant, structure and the selection of materials, and even some of the detail of the processing, to create something that is both practical and close to the natural space, modern and traditional the two opposite way of life attitude, Create a more futuristic space.

▲ BUZAO-“热象”系列长椅

BUZAO-“HOT”series bench


自然界中的一切物体都有其自身发射的热量,通过热成像形成热象图,是我们在项目空间中对自然的表达,因此我们选择在这处绿植装置增加BUZAO“热象”系列长椅作做效果加成,色彩呈现在连续的折面上,如同热象图,形体的纵横正立增加了色相的交叠变化,与环境投射的光或影相互呼应,设计的绚丽仿佛从彩虹中撷取了一股灵动,色彩被优雅地剪裁、定格。

Everything in nature has its own emission quantity of heat, thermal image are formed by thermal imaging figure, is our expression of nature in the project space, thus we choose the green plant unit increase in BUZAO "HOT”series bench do effect addition, the color on the continuous folding, as hot as in figure, the form of vertical and horizontal stand increased the hue of the overlapping of change, The light or shadow that projects with the environment echoes each other, the flowery design seems to have taken a clever move from the rainbow, color is cut gracefully, fixed frame.

▲ Oskar Zieta-椅子

Oskar Zieta- The Chair


金属以其冰冷质感满足了我们对未来的想象,Oskar Zieta-椅子用薄如纸的钢材液压成型,高压膨胀下形成三维物体形态,并使用独特的FiDU(气压成型法)使作品呈现出独特的未来感。椅子银色金属质感与边几清透蓝色亚克力材质的结合,与大地色的空间融合带来一种干练利索的和谐感。

Metal satisfies our vision of the future with its cold texture. Oskar Zieta -- The Chair is hydraulically formed from paper-thin steel, which is expanded under high pressure to form a three-dimensional object. The unique FiDU (pneumatic molding) is used to create a unique sense of the future. The union that chair silvery metal feels simple sense and edge a few clear clear blue yakeli qualitative material, the space confluence with earth color brings a kind of able and agile harmony feeling.

▲ 《小黑泥》-冀皓天

《The Little Black Mud》- HaoTian Ji


《小黑泥》艺术版画置于二楼空间展示区,在空间中既不突兀又纯粹让空间变得灵动了起来。小黑泥是青年艺术家冀皓天创作的系列作品,小黑泥是一种闭上眼睛的状态,是无法用语言表达的视觉变现。是“向内看”的载体,只关注自己感受的世界,闭上眼睛放大感受世界的美妙。
The art print of "The Little Black Mud" is placed in the exhibition area of the second floor space, which is not abrupt but pure and makes the space become clever.  "The Little Black Mud" is a series of works created by young artist Haotian Ji. Little black mud is a kind of state with eyes closed and a visual realization that cannot be expressed in words. It is the carrier of "looking inward", focusing only on the world you feel, and magnifying the beauty of the world by closing your eyes.


我们在项目细节中试图打破产品属性与艺术属性之间的定义,将艺术创作的不确定性引入产品设计当中,用设计手段与人产生关系。相较于物质的材料属性,更在意物质本身具有不确定性或非常态的艺术性特质。
In the project details, we try to break the definition between product attributes and artistic attributes, introduce the uncertainty of artistic creation into product design, and create a relationship with people by means of design. Compared with the material properties of the material, they pay more attention to the uncertain or abnormal artistic qualities of the material itself.


平面图
layout



项目信息
Project Overview

项目名称 | 万科启城家园

项目地点 | 深圳

项目面积 | 600㎡

甲方设计管理 | 胡爽、纪惠敏、张谢鑫、陈楠、周浩舟、周露曦

软装设计 | WED中熙设计事务所

设计团队 | 曾梦利、张强、郑健阳、莫伟伦、郑熙

建筑设计 | 成都基准方中建筑设计有限公司深圳分公司

景观设计 | 创浦景观设计(上海)有限公司

硬装设计 | dongqi 栋栖设计

硬装施工 | 深圳唐彩装饰科技发展有限公司

摄 影 师  | 彦铭摄影工作室


关于WED中熙设计


中熙设计WE Design,寓意“东与西”,也代表着“我们”,展示了青年一代设计人的抱负与态度。团队由郑熙和莫伟伦先生带领,自2010年于深圳成立以来,中熙WED不设界限,参与的项目包括旧建筑改造、医院、房地产、办公室再到零售商店,以“WE Design future (着眼未来的设计)”为创作精神,探索前卫、精彩的现代设计,希冀以此为出发点,为各个行业探索新的边界。与此同时,展示出掌控不同规模和尺度项目的能力,更成为当代生活方式的探索者与引领者。

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