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梯子设计--杭州GOOBGS旗舰店
达人网eric  / 发表于 2023-5-29 14:44:54 |商业公装+建筑  / 零售商店



空间是产品的盒子,抛开风格的界定,不依附于当下、风格的流行,任由时光变迁,而自成一派。


Space is the box of products. It sets aside the definition of style, does not attach to the current and popular style, and allows time to change, and becomes its own style.





项目位于杭州市临平区临平新城艺尚小镇,GOOBGS旗舰店处于鸟瞰区位优势,双立面都是临街展示店面,在设计时需要充分关注对外展开的形象,有调性的同时兼顾品牌本身大气、简约的形象,引导顾客的同时要体现品牌大气 简约 精致的终端形象。


The project is located in Yishang Town, Linping New Town, Linping District, Hangzhou. The GOOBGS flagship store has the advantage of a bird's eye view, and both facades are storefronts facing the street. In the design, it is necessary to pay full attention to the image of the external development.





白天的时候,透光的艺术玻璃像高级白装层层叠叠的裙褶。顶上长挑的屋檐顶面采用镜面材质,将室内场景向外延伸。入口采用倒退空间,以退为进,经由地垫过渡进入室内。采用柔和光线,先抑后扬的空间处理方式,让进店的顾客有种豁然开朗的感受。设计师希望顾客在进入GOOBGS空间时,能同时享受品牌特有的情绪氛围,这种氛围设计师希望是气质与气场并存的,而非特定的颜色与造型。


During the day, the transparent art glass is layered like the pleats of haute white.The roof of the long cantilevered eaves is made of mirror material, extending the interior scene outward.The entrance adopts the backward space to enter, and enters the room through the transition of the floor mat. The use of soft light, the first suppression after Yang space treatment, so that customers have a sense of enlightenment. The designer hopes that when customers enter the GOOBGS space, they can enjoy the unique emotional atmosphere of the brand at the same time. This kind of atmosphere is expected to coexist with temperament and aura, rather than specific colors and shapes.





空间色调主体以米白色为主,局部采用洞石板作点缀,简洁、纯净的空间对产品有更好的包容力,白色是一种极简及百搭的颜色,同时也是令所有色彩都出彩的颜色,带来、轻松、舒适并有松驰感的空间。通过大体块的造型与简洁、利落的线条给空间带来独有的品牌视觉,避免流行带来的转瞬即逝,塑造独特的品牌形象,历久弥新。天花灯槽内的灯带的设计除了增加美感的体现外,也增加了整个空间光的漫反射氛围,间接照明带来了轻松与高雅的空间感受。


The main body of the space color is off-white, and the local use of cave flagstones for embellishment. The simple and pure space has better tolerance for the product. White is a minimalist and versatile color, and it is also the color that makes all the colors brilliant, bringing, relaxed, comfortable and relaxed space. Through the shape of the general block and simple, crisp lines to the space to bring unique brand vision, to avoid the fleeting fashion, create a unique brand image, lasting. The ceiling strip not only increases the expression of beauty, but also increases the diffuse atmosphere of the whole space light. Indirect lighting brings a relaxed and elegant space feeling.





作为品牌旗舰店,服务至关重要,设计时将服务台置于空间中心位置,像一颗心脏服务于全身,下面呼应的曲面形状,近似元宝的造型,给予全身支持,作为空间的视觉焦点。开票台的立面,优雅的曲线造型。墙面设计过不同材质与造型的处理方式给陈列带来了多样性。区域隔断以建筑体块构成,同样都是浅色系,优雅的钢琴烤漆曲面造型让墙面过渡更为丝滑,不同的倾斜角度通过镜面材质相互咬合,不到顶的设计形式释放了立面与天花的衔接,空间得以释放与独立,似断非断。


As the flagship store of the brand, service is very important. The service desk is placed in the center of the space in the design, serving the whole body like a heart. The curved surface below, similar to the shape of ingot, supports the whole body and serves as the visual focus of the space. The facade of the cashier, the elegant curve shape.The treatment of different materials and shapes in the wall design brings diversity to the display. The regional partition is composed of building blocks, which are also light colored. The elegant piano paint curved surface modeling makes the wall transition more silky. Different angles of tilt are intergrated by mirror material, and the design form that does not reach the top releases the connection between the facade and the ceiling.





硬装上面讲究自然、品质、纯粹,耐得住时间的检验,软装增加一点跳色与装置品,空间多了一些趣味性,为后期带来更多的灵活性。


Design pay attention to nature, quality, pure, withstand the test of time, soft installation to increase a little jump color and device, more interesting space, bring more flexibility for the later period.

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舒适的豪华  发表于 2023-8-18 09:41
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ROAR 发表于 2023-5-30 11:11:54 | 显示全部楼层
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