Blue Bottle 咖啡明洞店位于首尔繁华的商业街上，通过一种叙事的方式，启动了城市丰富的遗产和现代韩国文化之间的对话。迎接路人的是一个闪闪发光的白色高窄外墙，巧妙地闪耀着Blue Bottle的标志性剪影，与周围的繁忙环境形成鲜明的对比。
Located within Seoul’s bustling commercial street, Blue Bottle Coffee Myeongdong initiates a dialogue between the city’s rich heritage and modern Korean culture through a narrative-driven approach. Passerbys are greeted by a gleaming white, high narrow facade that subtly glows Blue Bottle’s iconic logo silhouette—strikingly contrasting with its busy surroundings.
Teo Yang Studio希望通过从韩国传统建筑 "Hanok "的遗产中获得的隐喻，以此创造一个简单而统一的外观，表达 "Jakyung "的空间理念。人们通过Hyeonpan 和入口大门进入空间，逐渐引导人们进入空间本身。为了重新诠释传统的故事，Teo Yang Studio通过发光的方形标志窗建立一个视觉指南来扩展 "Hyeonpan "的概念。
Teo Yang Studio wanted to create a simple and unified exterior that speaks the spatial philosophy of 'Jakyung' by taking a metaphor from the heritage of Korean traditional architecture‘Hanok.’ People are guided into the space through the house name plate (Hyeonpan) and entrance gate that gradually leads people into the space itself. To reinterpret the story of tradition, Teo Yang Studio extended the idea of the‘Hyeonpan’by establishing a visual guide through the glowing square logo window.
Blue House是一个独立的结构，其两侧的开口类似于韩国传统住宅的门和窗。在定制的金属板的衬托下，该结构巧妙地反映了其周围的环境，同时在不锈钢衬垫的天花板和地板上照出了柔和的蓝色色调。在Blue House的入口处，商品架的简单几何形状就像一个当代雕塑，有效地突出了Blue Bottle商品的精选。穿过服务和商品区，Blue House的次天花板由定制完成的铝格板制成，以过滤来自主天花板刺眼的直射光，同时通过微妙的阴影和反射整体增加空间的视觉深度。
The 'Blue House' is a self-standing structure with openings on its sides that resemble doors and windows of a traditional Korean home. Cladded in custom metal panels, the structure subtly reflects its surroundings while illuminating a soft bluish hue on the stainless steel cladded ceiling and floor. Near the entrance of the‘Blue House,’the merchandise shelf’s simple geometry resembles a contemporary sculpture, effectively highlighting the curated selection of Blue Bottle merchandise. Passing through the service & merchandise area, the sub-ceiling of the 'Blue House' is made of custom-finished aluminum grating panels to filter off the harsh direct lights from the main ceiling, while adding visual depth to the space through the subtle shadows and reflections as a whole.
在走廊的尽头，参观者可以看到工匠Deok-Ho Kim和In-Hwa Lee的定制标识标牌制作过程。客人在等待他们的订单时，可以通过视觉化的方式来更好地欣赏陶瓷的工艺。当定制标识牌在出口处与人们相遇时，这种体验就变得具体起来。
At the end of the corridor, visitors are offered an inside look of the custom logo signage making process by artisans Deok-Ho Kim & In-Hwa Lee. Guests are offered a visualization to better appreciate the craft of ceramics while waiting for their order. This experience is made tangible as the custom signage meets people upon exit.
标志的光滑表面和手感增加了工艺的周到和情感的质量，给客人留下了Blue Bottle咖啡明洞的艺术和个人印象。这家店的线性流线确保游客可以轻松有效地穿过结构，这对于这种紧凑的随手可得的类型来说至关重要。从门面到出口，该店的每个方面都是为了与明洞的繁华环境相呼应。
Adding a thoughtful and emotive quality of craft, the smooth surface and hand-touch of the logo leaves guests with an artistic and personal impression of Blue Bottle Coffee Myeongdong. The linear flow of this store ensures visitors to walk through the structure easily & efficiently, crucial for this compact grab-and-go typology.From the facade to the exit, every aspect of the store is designed to correspond with the bustling context of Myeongdong.
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