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它代表着忠于内心的坚持，激情开创的行动，永不妥协的信念。 它是不羁灵魂的最佳诠释，更是敢于付诸行动的激情嘉奖。 自由的灵魂永远在路上。 - ROCK&RIDE
Rock&Ride广州太古汇店，以“装备库”为概念，试图在高度映射品牌理念：“自由灵魂之装备”的同时，忠于产品本身原有的质感和品质。
Rock&Ride Guangzhou Taikoo Concept Store, with the concept of "equipment store", tries to map the brand concept: "free soul equipment" at the same time, loyal to the original texture and quality of the product itself.
01
空 间 Space
空间立意于装备库，试图以店铺为载体，将单纯的“购买”行为转译为追逐自由的勇者“挑选装备”的过程，从而使消费体验充满了仪式感。
Space: Space is designed in the equipment warehouse. It tries to translate the simple "buying" behavior into the process of "selecting equipment" for the brave who pursue freedom by taking the store as the carrier, so as to make the consumption experience full of ritual sense.
空间左右墙面采用抽象与具象的对比：左侧大面积留白，仅用橱窗形式展示品牌图腾，右侧设置富有细节感的装备墙，结合陈设于其中的产品，将产品的精致和张力体现的淋漓精致。
The left and right walls of the space adopt the contrast of abstraction and representativeness: the left side has a large area of white space, and only the brand totem is displayed in the form of window. The right side is equipped with a detailed equipment wall, which combines the products displayed in it to embody the delicacy and tension of the products.
02 材 质 Materials
空间中采用大量厚重质朴，且具有手工感的材料作为基底，铺陈出极富工业感的空间氛围，点缀暗合产品银色金属质感的不锈钢元素，与工业感形成平衡，并将产品本身的精致感体现在店铺中。穿梭于空间中的红色管道与原始场地里保留下来的水泥巨柱则是对激情和不羁的再一次表达。
Material: A large number of thick, simple and handmade materials are used as the base in the space to spread out a highly industrial atmosphere. The stainless steel elements with the silver metal texture of the product are embellished to form a balance with the industrial sense, and the exquisite sense of the product itself is reflected in the store. The red pipes that weave through the space and the giant cement columns that remain in the original site are a re-expression of passion and Bohemia.
03 视觉元素 Visual Elements
Rock&Ride产品有跨文化，多风尚的特点，于是空间设计中采用了不同的视觉意向对这种丰富性进行隐喻。悬挂于展台上方的碟状圆环和陈列在橱窗里的面具体现出神秘主义的色彩。
Visual elements: Rock&Ride products have the characteristics of cross-culture and multi-fashion, so different visual intentions are used in the space design to metaphorically illustrate this richness. The saucer-shaped rings hanging above the booth and the masks displayed in the window reflect the color of mysticism.
品牌专属定制展台的台面采用精心挑选的老旧实木，每一片木材纹理都不同，纯天然的材料表情吻合了产品对大自然神秘力量的致敬。游走于天花的沙色工字钢更让空间有了几分复古的意味。红色水管和精致的不锈钢波浪板的出现无疑打破了整体的刚毅，带来了优雅和美好。
Brand exclusive custom booth table with carefully selected old solid wood, each piece of wood texture is different, pure natural material expression matches the product to the mysterious power of nature tribute. The sand-colored I-beams floating in the ceiling let the space have a bit of retro meaning. The appearance of red water pipes and delicate stainless steel wavy panels undoubtedly breaks the overall fortitude and brings elegance and beauty.
△平面布置图
△爆炸图
项目名称丨ROCK&RIDE广州太古汇店空间设计 项目地点丨中国·广州 项目业主丨Rock&Ride 设计单位丨里外工作室 主创设计丨张哲 设计团队丨张雯、候飞、李巧莲 建筑面积丨40m² 完成时间丨2022.10 项目摄影丨云眠摄影工作室
里外工作室于2020年成立，在北京及武汉设有办事处。创始人张哲毕业于爱丁堡大学建筑系。在英国留学期间，张哲深受叙事性建筑设计思潮影响，并奠定了里外工作室的设计理念。我们不局限在某种设计风格或者尺度里，研究型的设计方法让我们在满足业主需求的同时，创造新的审美趣味。
张哲 里外工作室创始人 | 
