品牌设计师Vasilevskaya在一栋1930年代的纪念性住宅楼的底层占据了106平方米，即1,141平方英尺的空间，她邀请了建筑事务所Gulyaev/Tsakharias的建筑师Roman Gulyaev和Maria Tsakharias创造一个匹配的室内设计。受大楼裸露的混凝土墙的启发，两人设想了一个自然、单色材料的色调，这也是YULIAWAVE商店标志性风格的基础。
Occupying a 106 sqm. (1,141 sq.ft.) unit on the ground floor of a monumental 1930s residential building, Brand Designer Vasilevskaya tapped architects Roman Gulyaev and Maria Tsakharias of architecture practice Gulyaev \ Tsakharias to create a matching interior design. Inspired by the building’s bare concrete walls, the duo envisioned a palette of natural, monochrome materials that also underpins the signature style of YULIAWAVE.
该商店的概念建立在自然的单色材料上，它们相互补充，并负责品牌的大胆特征。灵感之一是混凝土墙，Roman Gulyaev和Maria Tsakharias清理了油漆，展示了混凝土和建筑结构的美学。市场上缺乏大量熟悉的饰面材料，这成为他们的一个挑战。因此使用非饰面涂料和展示建筑材料“自然”的最初想法是有意义的。
The concept of the store is based on natural, monochrome materials that complement each other and are responsible for the bold character of the brand.One of the inspirations was the concrete walls, which Roman Gulyaev and Maria Tsakharias cleaned of paint, showing the aesthetics of concrete and building structures.The lack of a large number of familiar finishing materials on the market has become a challenge for they. The initial idea of using non-finish coatings and showing the "nature" of building materials has made sense.
一进门，购物者就发现自己在一个小而高的沙龙里，墙上有钢制的服装架，中间是一个座位单元。一个修长的销售柜台将购物者引向商店的后面，而头顶上的大型LED屏幕则播放着品牌的视频。
Upon entering the premises, shoppers find themselves in a small yet lofty salon furnished with steel clothing racks lining the wall and in the middle where they flank a seating unit. An elongated sales counter ushers shoppers towards the back of the store, while overhead, a large LED screen features branded footage.
在通往后部的小走廊里有一个小办公室和一个卫生间。由于有三个大窗户，YULIAWAVE的后厅同样充满了光线，在三个钢制的试衣间对面，有一个额外的服装展示柜，也有装满珠宝的柜子。此外，还有一整个角落作为休息室，可以在购物狂欢之后坐下来休息。新的YULIAWAVE商店销售该品牌的全部女装、内衣、鞋子和配件。
Embedded in the small corridor leading to the back section is a small office and a bathroom. Equally light-filled thanks to three large windows, YULIAWAVE‘s back room sees an additional showcase of apparel, but also cabinets laden with jewellery, positioned opposite three steel-clad fitting rooms. Additionally, an entire corner serves as a lounge where to sit back in between shopping sprees. The new YULIAWAVE store carries the brand’s full range of womenswear, underwear, shoes and accessories.
|
