Roughside 是一个具有双重性质的品牌，既展示了过去的原始质感，又展示了现代时代的当代情感，作为其身份的两个方面。 为了体现该品牌的这些特征，Labotory 设计团队采用了“编织材料”的概念，即经纱和纬纱的交织。该设计通过结构、家具和装饰材料的交织和交织，涵盖外部建筑以及内部空间和家具，形象化了 Roughside 的身份。
Roughside is a brand that possesses a dual nature, showcasing both the raw textures of the past and the contemporary sensibilities of the modern era as two facets of its identity. To embody these characteristics of the brand, the Labotory design team employed a concept of "weaving material," which entails the interlacing of warp and weft threads. The design visualizes Roughside's identity through the interweaving and intertwining of structure, furniture, and finishing materials, encompassing both the exterior architecture and the interior spaces and furnishings.
Roughside的第一家实体店位于汉南洞。该地区以其独特的地理特征而闻名，是多元文化的熔炉。该团队努力了解访问商店的顾客的品味和偏好，并创建了旨在吸引和满足他们的室内布局和功能。
The first brick-and-mortar store of Roughside is located in Hannam-dong. This area is known for its unique geographical features and is a melting pot of diverse cultures. The team has put effort into understanding the tastes and preferences of the customers visiting the store, and has created an interior layout and programming that aims to entice and satisfy them.
Roughside 想象着过去的温暖逐渐渗透进来的过程。这种想象力也体现在 Roughside的服装上。 粗糙而精致的纹理结合，过去与现在的融合，是定义 Roughside 追求的方向的关键要素。在不同结构、颜色和物理属性的物体交叉和组合的时刻，Roughside的故事得以实现。
Roughside imagines a progression where the warmth of the past gradually seeps in. This imagination is also reflected in Roughside's clothing. The combination of rough yet delicate textures, and the blend of past and present, are key elements in defining the direction that Roughside aims to pursue. At the juncture where objects with different structures, colors, and physical properties intersect and combine, the story of Roughside comes to fruition.
Labotory希望Roughside 汉南洞店成为一个让顾客可以通过空间氛围并结合Roughside 产品体验品牌故事的地方。目标是与客户沟通并为他们提供新颖的体验和情感联系。
Labotory aspires for the Hannam-dong outlet of Roughside to be a place where customers can experience the brand’s narrative through the ambiance of the space, in conjunction with Roughside's products. The goal is to communicate with the customers and provide them with novel experiences and emotional connections.
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